Cookies is a well-known cannabis brand that has gained a significant following among cannabis enthusiasts in recent years. Founded by rapper and entrepreneur Berner in 2012, Cookies has become synonymous with high-quality cannabis strains, unique products, and trendy branding.
One of the things that sets Cookies apart from other cannabis brands is its emphasis on genetics. The company has its own breeding program, which allows it to develop and produce unique strains that are not available anywhere else. Some of the most popular strains developed by Cookies include Girl Scout Cookies, Sunset Sherbert, and Gelato.
In addition to its strains, Cookies is also known for its wide range of products, including flower, pre-rolls, edibles, concentrates, and vape cartridges. The company's packaging is also distinctive, with bright colors and bold designs that are instantly recognizable.
Cookies has also gained a reputation for its collaborations with celebrities and other brands. In recent years, the company has partnered with rappers like Wiz Khalifa and Rick Ross, as well as brands like Puma and G Pen, to create limited-edition products and merchandise.
Beyond its products and collaborations, Cookies is also known for its commitment to social equity and justice. The company has been involved in several initiatives aimed at addressing the harms caused by the war on drugs, including supporting expungement efforts and providing business opportunities for those affected by past drug policies.
However, it's important to note that Cookies and its founder Berner have faced criticism from some in the cannabis community for what they perceive as the commercialization and commodification of cannabis culture. Critics argue that the company's branding and celebrity partnerships contribute to the commercialization of the industry and distract from more important issues, such as social equity and access to cannabis for medical patients.
In conclusion, Cookies is a cannabis brand that has gained popularity and recognition for its unique strains, diverse product offerings, and trendy branding. While the company has faced criticism from some in the industry, it has also made significant contributions to social equity and justice initiatives. Whether you're a fan of the brand or not, there's no denying that Cookies has had a significant impact on the cannabis industry and culture as a whole.